We shape shopper experiences
VF ! is a retail branding agency (below the line). We revel in displaying and promoting products in ways that will add value to our clients’ brands and bring joy to their shoppers. We do this in compelling and intelligent ways based on insight we gain from shopper and consumer research and shopper behaviour – information we use to translate a brand’s true identity and personality. Our solutions are strategic, seamless, functional and well-considered, delivering on an expected outcome. We go beyond the obvious – we believe in connecting shoppers with brands by giving them an experience.
What can VF! do for you?
Shopper Insight
The outcome of all projects is informed by the insight we gain from the research we do.
Retail audits and analysis, in-store behavioural research, consumer and shopper interviews, focus groups
Creative Strategy
We distill our research into foundational insights to inform our brand and creative strategies.
Brand, product, design, creative and touchpoint strategy, brand narratives
Visual Communication
Our graphic design team has honed their skills to design and roll out all 2D and printed visual touchpoints.
Design, merchandising, concept development, guidelines
Branded Content
We have the ability to deploy design across multimedia, digital and display media – capturing the minds of consumers from pretail to point of purchase interaction.
Digital media, content development, interface design, UXES
Branded Products
We specialise in designing branded products aimed at brand standout, going beyond point of sale.
Design, prototyping, production
Branded Display
We design insight-based branded display that deliver on ROI. VF! invests substantially in R&D of display units, both for ourselves and our clients.
Design, prototyping, in-store installation
Branded Systems
Displays are designed as “eco systems” of elements to work together as strategic touchpoints in the customer’s journey to purchase.
Design, prototyping, in-store installation
Branded Experiences
The way consumers experience and interact with brands is central to bringing brands and products alive in on- and off-trade environments.
On-trade and off trade destination design; environment branding; pop-up stores, third space design.
Production
Production executes on design with quality manufacturing at the best possible price.
Product resolution, materials sourcing, prototyping, manufacturing, quality control, testing
Logistics
We manage all aspects of logistics throughout the supply chain, ensuring on-time and in-full delivery.
Freight forwarding, onward distribution, warehousing and stock management
Implementation
During implementation we manage the correct placement of unitry, making sure the final solution has maximum impact.
Installation, fulfilment, site surveys, protocols, site sign-off
Measure & Evaluation
M&E is a research methodology that evaluates the effectiveness and impact of our designs and implementation on our clients’ brand and/or business goals.
Post-production evaluation, research, behaviour
VF! Team
Scott Adcock
Chairman & Founder
Andrew McIIrath
Head of Operations
Richard Wells
Chief Executive Officer
Ian Badenhorst
Client Services Director
Martin Kingdon
Director
Laura Reddy
Finance Director
Our Agency Partners
